Responsive web design is no longer a mere “trend.” Trend denotes it’s short-lived and fleeting, like Flash animations. That’s not the case with responsive design – it’s almost certainly a requirement now. It’d be hard to find a company that does web design in Las Vegas that doesn’t offer responsive web design.
Web technology is constantly evolving, especially when it comes to responsive web design. Before, web designers had to create several different versions of the same website so they would display correctly in separate devices.
How Responsive Web Design Has Changed
With responsive web design, a term coined by Ethan Marcotte from A List Apart in 2010, everything changed.
Responsive web design itself has evolved since its emergence. Before, it was about creating “breakpoints” where the design shifts from one dimension to another, and flexible images (among other technical requirements).
Now, responsive web design is more wholesome. It’s about thinking differently and considering all facets of the user interface (UI) and content delivery. It’s recognizing that mobile experience is different than desktop surfing.
For example, on websites optimized for mobile, a button would be much larger than it would be on a desktop version because people are “touching” instead of “clicking.”
Responsive web design strips down a website to its barebones essentials and gets rid of the rest. You’d often notice “Click here for a full website” link all the way at the bottom of a website. There’s no need to cram in every bit of information from a standard website. There’s beauty in its simplicity.
Your Website Needs To Be Responsive
If your small business website is still only displaying correctly on desktop, it’s time to get it updated. More people use their smartphones and tablet to surf the web than ever before. As the convenience of mobile devices increases, people’s patience runs thin; they’re likely to ignore websites that they have to pinch and zoom to see.
There’s also a benefit from an SEO standpoint. Google sides with websites that prove the most useful to their visitors. Providing positive web experience with responsive design is a good practice in itself, but also helps in the ranking of your website.
Starting in April 2015, Google started using mobile-friendliness as a ranking signal, rewarding websites that are fully mobile-ready. Responsive web design is no longer a buzzword; it’s essential for survival now.
To get your website responsive, contact Bjorn Wallman, a Las Vegas web design service for small business owners.